It’s a flood of images, a gathering of media files and interactive graphics. A site is drenched in moving mediums, forcing eyes to flicker across the pages, trying to decipher all of the components. Colors are bright; sounds are insistent; and information becomes lost among the many distractions. It’s a splash of photos and a computer is sagging beneath the excess, its connections stalled and slow. Each download becomes a burden — and each glance becomes a pain. The site frustrates and so a guest then leaves, determined to seek out a better alternative.
Web design seems to be such a simple notion. Individuals explore the many templates, utilizing the endless tools (such as Flashware, Java, plug-ins, Gifs and more) to create their online businesses. They offer attention-stealing graphics to entertain their guests; they shade the facts to visuals. It’s meant to be a celebration of technology.
It’s instead an aggravation.
The one truth that dominates all sites is that they are reliant upon traffic – but securing the wanted numbers becomes impossible when pages are soaked in effects.
Designers must instead remember the value of restraint. The intention is to compel readers, to gain trust. This can’t be accomplished when they’re wincing with every picture. Information must be clearly defined and easy to understand. A whirl of graphics, bevels and frames will only mark it as tedious.
Moderation must therefore be used. All sites must be shaped to the needs of the public -with layouts that are sensible and effects that are sparse. Avoid transitional fade-ins, music players, JPEG backgrounds and more. These will only clutter the corners and force the loads to drag (the more codes that are embedded within a script, the more the server must struggle to compensate for them). Choose instead to be wise with all options. They will offer greater impact when they’re given sparingly; and readers will not want to sob with every flicker of animation.
